For the Love of Unilever
#1 FMCG employer of choice in 34 of the 60 countries they recruit from, The Mecca of marketing "Hindustan Unilever Limited".
| Founded in | 1930 |
| Unilever Head Quarter | Co-headquartered in London, United Kingdom and Rotterdam, Netherlands |
| HUL Headquarter | Mumbai |
| Unilever CEO | Paul Polman |
| https://www.linkedin.com/in/paulpolman/ | |
| HUL CEO | Sanjeev Mehata |
| https://www.linkedin.com/in/sanjiv-mehta-100b1518/ | |
| Indians on UL Board | Harish Manwani COO (JBIMS) |
| Leena Nair CHRO XLRI | |
| https://www.linkedin.com/in/nairleena/ | |
| Nitin Paranjpe (President, Homecare) (JBIMS / COEP) | |
| https://www.linkedin.com/in/nparanjpe/ | |
| Unilever Revenue | €52.7bn (2016) |
| HUL Revenue | €4.45bn (8.44% of Unilever Revenue) |
| Presence in | 190 Countries |
| Unilever's Brands with Sales of 1 Billion Euros (*Valuation at which we call startups "Unicorn) | |
| 1. Axe 2. Dove 3. Sunsilk 4. Surf 5. Magnum 6. Magnum 7. Omo 8. Knorr 9. Lipton 10. Rexona/Degree 11. Becel / Flora 12. Heartbrand ice creams 13. Hellmann's, Rama | |
| HUL Brands with 1,000 Crore Sales | 1. Lux 2. Dove 3. Clinic Plus 4. Pond’s 5. Vim |
| HUL Brands with 2,000 Crore | 1 Surf excel 2. Brooke Bond 3. Wheel 4. Rin 5. Lifebuoy 6. Fair & Lovely |
| Recent Acquisition | Dollar Shave Club Dollar Shave Club, Blue Air, Seventh, Generation and Living Proof (2016) |
| Unilever is Listed on | Euronext Amsterdam and is a constituent of the AEX, London Stock Exchange FTSE 100 Index, Euro Stoxx 50 stock market index |
| HUL listed on | BSE NSE |
| Number of Employees | 169,000 |
| % of Women Managers | >46% |
Financials
| UL € Bn | % Sales | HUL €Bn | % Sales | |
| Personal Care | 20 | 38.1 | 2.1 | 48 |
| Foods | 12.5 | 23.8 | 0.1 | 3 |
| Home Care | 10 | 19.0 | 1.5 | 33 |
| Refreshment | 10 | 19.0 | 0.6 | 14 |
| Total | 52.5 | 100.0 | 4.4 | 98 |
Personal Care is biggest contributor for Unilever & Hindustan Unilever Limited, Globally foods is big business but in HUL Home care is biggest businessSource: UL & HUL annual report
| Unilever Media Budget | € 8bn |
| Unilever Logo Meaning | The 'U' shape is now made up of 25 distinct symbols, each icon representing one of the company's sub-brands or its corporate values |
Unilever Mission
“Meeting everyday demands with brands that make you feel good, look good and get more out of life”, “Through our brands, “Total commitment to exceptional standards and productivity”, “highest standards of corporate behaviour towards everyone we work with, the communities we touch, and the environment on which we have an impact”, “This is our road to sustainable, profitable growth, creating long-term value for our shareholders, our people, and our business partners”
The company is basically organised into 3 divisions
HOMECARE
This category has detergent bars, detergent powders, detergent liquids and scourers, among others. Cif, Comfort, Dove, Lifebuoy, Lux, Wheel, Rin, Surf excel, Vim, and Domex, among others.
HUL FY2016, Soaps and Detergents revenues of INR150,533 million, 45.4% total revenue.
Major Brands
| Surf | Rin | Wheel |
| Vim | Domex | Omo |
| Cif | Domestos | Brilhante |
The Personal Care
Oral care, skin care (excluding soaps), hair care, deodorants, talcum powder, color cosmetics, among others. The segment also offers salon services.
Major brands
| Fair & Lovely | Pond's | Sunsilk |
| Clinic Plus | TRESemme | Close-Up |
| Pepsodent | Lakme | Axe |
| Indulekha: Recently Acquired Link for News | ||
The company also operates Lakme salons. At the end of FY2015, HUL had 230 salons, of which 56 were company owned/managed and 174 were franchisee salons. In FY2016, the Personal Products segment reported revenues of INR97,719.5 million, which accounted for 29.5% of the company's total revenue.
Packaged Foods & Beverages
Segment offers packaged tea and coffee,branded staples (wheat flour, salt, bread, etc.), culinary products (tomato based products, fruit based products, soups, etc.) and frozen desserts.
Major Brands
| Brooke Bond | TAJ MAHAL | 3 Roses |
| Red Label | Lipton | Tazza |
| Knoor | Annapurna | Kwality Walls |
| Magnum | Kissan |
In FY2016, the Beverages segment reported revenues of INR38,808.5 million, which accounted for 11.7% of the company's total revenue. The segment consists of In FY2016, the Packaged Foods segment reported revenues of INR21,170.7 million, which accounted for 6.4% of the company's total revenue.
History (Source : Business Standard
| 1956 | Hindustan Lever Ltd is formed following the merger of Hindustan Vanaspati Manufacturing Company, Lever Brothers Ltd and United Traders Incorporated |
| 1961 | Prakash Tandon appointed as chairman of HLL, the first Indian to be appointed to the position |
| 1963 | HLL headquarters at Backbay Reclamation, Mumbai, opened; called Lever House |
| 1975 | Ten-year modernisation plan for soaps and detergent plants put in place |
| 1982 | Government allows 51 per cent Unilever shareholding in HLL |
| 1993 | Brooke Bond India acquires the Kissan brand from UB Group |
| 1994 | Tata Oil Mills Company merges with HLL |
| 1996 | HLL and Lakme Ltd form 50:50 joint venture |
| 1996 | Brooke Bond Lipton India Ltd merges with HLL |
| 1998 | HLL acquires Lakme Ltd's 50 per cent stake |
| 2000 | HLL acquires 74 per cent stake in Modern Food Industries |
| 2007 | Company name changed to Hindustan Unilever Ltd (HUL) |
| 2008 | HUL Completes 75 years |
Brands Which Everyone of Us Grew Up With
Lifebuoy
The world's #1 selling germs protection soap and a worldwide leader bringing better health and hygiene to billions. One of the first packaged soaps to be manufactured in 1885. By 2015 the Lifebuoy brand had an aim to change the hygiene behaviour of one billion consumers across Asia, Africa and Latin America, by promoting the benefits of hand washing with soap at 5 key occasions, thereby helping to reduce respiratory infections and diarrhoea disease, the world’s two biggest causes of child mortality.
You can read about the whole case study here:
"Unilever's Lifebuoy Way of Life"
Theres something unique you need to keep on doing to make the brand #1 even after 132 years of its inception. Lifebuoy brand managers have done campaigns which are beyond imagination of common man.
Leveraging worlds biggest human gathering of "Kumbha Mela"
But only creativity is not enough to sustain the brand in modern times the brand has to have a purpose, throughout the world LifeBuoy has one voice
"Reducing Diarrhoea Deaths By Half, By Promoting Hand washing"
Gundappa LifeBuoy
Tree of Life South East Asia
Sherry Africa
Dove
The brand is associated with shampoos, conditioners, baby soaps and being gentle. But there’s a lot more what Unilever is doing with this brand. As a society, we’re often led to believe in a very limited idea of beauty. And while youthful looks, fair skin, long black flowing hair and a trim figure are some ways to express beauty – they are not the only ways. With your help, we can represent the true diversity of beauty in India and empower every woman to realise her personal beauty potential. Together, we can break the rules and change the face of beauty.
Brand Mission Let’s break the rules of beauty
Dove USLP Mission: Help women everywhere develop a positive relationship with the way they look, helping them raise their self-esteem and realise their full potential.Dove hopes to fuel a conversation that challenges the beauty stereotypes society hands down to impressionable young girls.
Axe
I grew up in small village, central Maharashtra. INR 150 was a big amount that time but the brand manager successfully convinced me to buy first deodorant of my life. I still remember this advertisement, though its discontinued since long time.
I still have questions about Axe in my Mind, Like how can one brand appeal to a 14 year boy and a young college going or working male.
Surf Excel “Dag Acche Hain” Thats all what I can say
According to Unilever every time we clean our children's clothes, we're helping them to go back out there, clean, smart, and prepared to take on the world. And every time they come back with dirt and stains, you know they're coming back with experience, too. But for me SurfExcel is always. Really I agree completely, if surf excel was not there, our childhood would have been different.
Like who in the world will sell a detergent like this?
Unilever is They are not just selling detergent, They are selling Values to our future generations.
Unilever is They are not just selling detergent, They are selling Values to our future generations.
Just a note, Surf excel is equivalent to Omo in other countries.
Rin
Rin was launched in India as a bar in 1969. But its still relevant today. You know the reason behind it? The astitute marketing managers at Unilever. Look at the video
I hope you noticed the poster of Rin in the song at 1.26 seconds.
Now that’s why Unilever is called Mica of Marketing
Obviously when its Unilever they are not only selling soaps this brand also has a bigger USLP mission for Rin is to reduce the amount of water used by half in laundry, for which Unilever recently launched the sapphire variant.
The A clear example of marketers at Unilever, killing two birds in one stone.
Closeup
Kya app closeup karte hain? That’s all what I want you to be nostalgic about.
There are few campaigns which go beyond brand, they are initatives about which media has written Toms.
KanKhajura Tasion HUL
KKT is a 'mobile radio', that provides free entertainment to people who live in the 'media dark' regions of Bihar, Uttar Pradesh (UP) and Jharkhand, India's Hindi- and Bhojpuri-speaking belt. The content is interspersed with ads for HUL's brands. KKT claims to have over 12 million users.
Current Initiatives at Unilever
A time of unprecedented global change, ‘Connected 4 Growth’ will make Unilever simpler, faster and more connected with our consumers and customers, and we are already starting to see positive results.
The Unilever Sustainable Living Plan
Unilever Sustainability Living Plan an attempt to decouple its environmental impact from its growth, by: halving the environmental footprint of its products over the next 10 years; helping 1 billion people improve their health and well-being; and sourcing all of its agricultural raw materials sustainably. Under USLP every Unilever brand has a mission. But There are few common goals.
| IMPROVING HEALTH AND WELL-BEING | By 2020, Unilever will help more than a billion people globally to improve their health and hygiene. This will help reduce the incidence of life threatening diseases like diarrhoea. |
| HEALTH AND HYGIENE TARGET NUTRITION | By 2020, Unilever will double the proportion of its portfolio across the globe, that meets the highest nutritional standards, based on globally recognised dietary guidelines. This will help hundreds of millions of people to achieve a healthier diet. |
| TARGET ENHANCING LIVELIHOODS | By 2020, Unilever will enhance the livelihoods of millions of people as it grows its business |
| FAIRNESS IN THE WORKPLACE TARGET | By 2020, Unilever will advance human rights across global operations and extended supply chain. |
| OPPORTUNITIES FOR WOMEN TARGET | By 2020, Unilever will empower five million women across the globe |
| INCLUSIVE BUSINESS TARGET | By 2020, Unilever will have a positive impact on the lives of 5.5 million people across the world. |
| REDUCING ENVIRONMENTAL IMPACT | By 2030, Unilever’s goal is to halve the environmental footprint of the making and use of its products as it grows its business |
| GREENHOUSE GASES TARGET | Halve the greenhouse gas impact of Unilever’s products across the lifecycle by 2030 |
| WATER TARGET | Halve the water associated with the consumer use of Unilever’s products by 2020 |
| WASTE TARGET | Halve the waste associated with the disposal of Unilever’s products by 2020 |
| SUSTAINABLE SOURCING TARGET | By 2020, Unilever will source 100% of its agricultural raw materials for global operations, sustainably. |
Awards
HUL emerges as the No. 1 Employer of Choice
Hindustan Unilever Limited has emerged as the No. 1 Employer of Choice for sixth successive year across all sectors for the 2016 graduating batch of B-School students. As per the latest Nielsen Campus Track-B School Survey, for the sixth year in a row, Hindustan Unilever Limited (HUL) has emerged as the No. 1 Employer of Choice across all sectors for the 2016 graduating batch of B-School students, across functions. In addition, HUL retains the 'Dream Employer' status for the 8th year running and continues to be the top company considered for application by B-School students. HUL has also been ranked No. 1 for Marketing as well as No. 1 FMCG in Finance.
Fierce Battles from Which Unilever Recovered in India
Nirma v/s HUL
HUL has served India’s small elite who could afford to buy MNC products. In 1969, Dr. Karsanbhai Patel started selling Nirma in Gujrat and went on to sell it nationally by 1985. Patel was offering detergent products for poor consumers, mostly in rural areas. In fact, Nirma created a new business system that included a new product formulation, low-cost manufacturing process, wide distribution network, special packaging for daily purchasing, and value pricing.
HUL, in typical MNC fashion, initially dismissed Nirma’s strategy. However, as Nirma grew rapidly, HUL could see its local competitor was winning in a market it had disregarded. Ultimately, HUL saw its vulnerability and its opportunity: In 1995, the company responded with its own offering for this market, drastically altering its traditional business model. HUL decentralized the production, marketing, and distribution of the product to leverage the abundant labor pool in rural India, quickly creating sales channels through the thousands of small outlets where people at the bottom of the pyramid shop. HUL also changed the cost structure of its detergent business so it could introduce
There are few allegations that a lot of Unethical means were adopted to curb Nirma, But no one knows the truth
Current Battle of Unilever & Patanjali
And the current Well known Unilever Patanjali or MajorIndian FMCGs v/s Patanjali Battle.
Hindustan Times
India TV
Live Mint
Controversies
Obviously such a big company is not free of controversies, but Unilever is probably a brand which has very less stains on its name.
Kodaikanal India
This is regarding a Thermometer factory owned by Unilever, which was closed down. The mercury laden glass was discarded in nearby lake causing a lot of damage to the ecosystem.
Details Can be Found Here: FirstPost
Unilevers Global CEO had to answer allegations after the issue reached global attention from an Indian rapper’s song “Kodaikanal Won’t” that modified Nicki Minaj tune “Amaconda,” with lyrics addressing the mercury contamination problem.
Discrimination
Dove Dove describes itself as being dedicated to "help ... women develop a positive relationship with the way they look – helping them raise their self-esteem and realize their full potential"
Controversy: Dove created an advertisement in which a black woman is shown getting transformed into fair girl, which sparked a big controversy.
The company is also accused of creating a negative image of dark skinned women using its Fair and Lovely brand. And all of us will have to agree that we are influenced by such commercials.
Press Coverage of the Issue: CBC News
ALL INFORMATION IS TAKEN FROM INTERNET, I DONT CLAIM OVER ANY INTELLECTUAL PROPERTY OR LOGOS. THIS POST IS JUST TO HELP YOU KNOW THE COMPANY BETTER.
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